Social media has fundamentally changed the way we interact with each other in almost every aspect of our lives – and that’s no different for a company and its customers. Nowadays, most companies no longer consider social media as an extra, it’s something they have to accept.
If you want to integrate a social media presence into your business, but do not know where to start, we’ll show you how to create and grow your company’s digital presence.
Know your audience
The first thing to do is to collect as much research as possible on your target market. What do you know about your target audience and their interactions with online brands? Different demographics will use different social media platforms and in different ways. It makes no sense to manage your Twitter account when your audience lives mainly on Instagram. Not only do you need to know the platforms of your target audience, you also need to know how to use them. Is it a place of conversation and feedback? A place to share photos and experiences? These questions have a big impact on the type of content you share on your own platforms.
It’s also important to investigate what your competitors are doing on social media – so do not do the same or make similar mistakes. You also need to determine if there are any channels or platforms to reach customers who have not been used. Get an overview of the market so you can use and apply this information.
Set up a strategy
Once you’ve gained enough knowledge about your target market, you can start designing your social media strategy. Start drawing your goals. It also depends on your product / service and your target group. Your primary goal could be to alert you to start a new product or increase the number of conversions on an existing product.
If you’re relatively new to social media, it’s important to create a dedicated audience that transmits your content on their own social channels. A common method is to work with an influencer who can use an already engaged audience for their product. At this point, it’s also important to create a social calendar that lists important dates (such as new product launches or buy holidays) and matches your social media activity. It is also important that you maintain a consistent tone, regardless of your approach, so that the purpose of your brand and personality resonate in every message.
Now that your strategy and social media platforms are in place, it’s time to leverage the media as a two-way communication channel. By interacting with new or existing customers, your business becomes humanized and your customers feel valued. Communicating with customers through social media is a compelling way to stay successful and build brand loyalty. Be considerate, accessible and helpful in speaking in the digital space, be it through a social message or in response to a comment. Even a complaint from someone can become a meaningful exchange that both parties learn when addressed with compassion and care.
Adapt and grow
The job is done: you have set up an informative and engaging social media platform that interacts positively. The next step is to learn from the experience and review all information received. Existing customer information is an indispensable source of information that you should take full advantage of. The data collected during your company’s online activity can also track the success of a real-time social media campaign so you can understand your business. This will give you the resources to effectively implement changes to your business strategy and drive future success.